Creating iOS apps begins with clear understanding of the target users, the app’s purpose, and the problem to address in the initial release. A thorough discovery phase helps define the MVP scope, select an appropriate architecture, and skip features that seem appealing on paper but don’t enhance actual usability.

After the basics are in place, attention turns to UI behavior, performance, and stability across different iPhone models and iOS updates. Uniform navigation, disciplined state handling, and thoughtfully planned integrations (payments, authentication, analytics, backend APIs) help keep the product maintainable and scalable after release to the App Store.